Legal

Privacy Policy

Effective Date: March 25, 2026 · Last Updated: September 10, 2026

TL;DR – Privacy Summary

We collect personal information you provide (such as name, phone number, email, and project details) and automatically collected data (such as website activity and device information) to provide services, respond to inquiries, and improve our marketing and website performance.

We use tools such as Zoho CRM, Talkdesk (for calls and SMS), and advertising platforms including Google Ads, Facebook (Meta), and Microsoft Ads, which may collect and process data for analytics, communication, and advertising purposes.

We may share your information with authorized dealers, service providers, and marketing platforms to fulfill business operations. We do not sell your personal information in the traditional sense.

Phone calls may be recorded, and SMS communications may be used for service and follow-up purposes.

Your data may be processed in Canada or the United States. You may have rights to access, correct, or delete your personal information depending on your location.

To request access or make a privacy inquiry, contact: policies@interlockgroup.com

Interlock Industries (Midwest) Inc. is the official and exclusive installer of the Interlock Lifetime Roofing System in Illinois, Minnesota, and Wisconsin, United States of America. I.E.L. Manufacturing Ltd. is the legal owner of the Interlock® Group’s trademarks, copyright and intellectual property.

Depending on your interaction, your personal information may be processed by one or both entities, as well as authorized dealers and service providers.

Interlock Industries (Midwest) Inc. and affiliated entities (“Interlock,” “we,” “our,” or “us”) are responsible for the collection, use, and protection of your personal information.

Interlock Industries (Midwest) Inc. acts as the primary data controller for personal information collected through this website, except where processing is carried out by affiliated entities, authorized dealers, service providers, or third-party platforms as described in this Privacy Policy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website(s), submit a request, or interact with our services.

By using this website, you acknowledge and consent to the collection and use of information as described in this Privacy Policy.

1. Information We Collect

We collect information you provide directly and information collected automatically through your interaction with our websites and services.

We may also collect information through third-party tools and technologies integrated into our website, including user interaction data such as clicks, page activity, and engagement with on-site features.

Personal Information You Provide

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Property/project details
  • Any information submitted through forms or communications

Communication Data

  • Phone calls (including recordings and transcripts)
  • SMS/text messages
  • Emails and chat interactions

Automatically Collected Information

  • IP address
  • Device and browser type
  • Pages visited and time on site
  • Referral sources (e.g., Google Ads, Meta Ads, Microsoft Ads)
  • Interaction and behavioural data

2. How We Use Your Information

We use your information to:

  • Provide quotes and services
  • Respond to inquiries and customer support requests
  • Schedule consultations and installations
  • Communicate via phone, SMS, and email
  • Improve website performance and user experience
  • Measure marketing performance and attribution
  • Comply with legal and regulatory obligations

We may also use third-party tools and services to enhance website functionality, improve user experience, analyze performance, and support marketing and advertising efforts.

We limit the collection and use of your personal information to what is reasonably necessary for the purposes described in this policy.

3. How Your Information Flows Through Our Systems

Your information may be processed through the following systems:

1. Website → form submissions and interactions
2. Zoho CRM → lead storage and management
3. Talkdesk → call handling, recording, SMS communications
4. Advertising platforms (Google, Meta, Microsoft) → campaign measurement and remarketing
5. Authorized dealers and installers → service fulfillment

Each system processes information only as necessary for business operations.

4. Call Tracking, Recording & SMS Communications

We use communication platforms such as Talkdesk and related technologies.

  • Calls may be recorded, transcribed, monitored, and analyzed for quality assurance, training, and marketing attribution
  • Call tracking technologies may associate your phone call with website activity and advertising interactions
  • SMS messages may be used for service updates, reminders, and follow-ups
  • Message and data rates may apply
  • You may opt out of SMS communications at any time by replying STOP

Consent to calls and texts. When you enter a phone number and check the consent box on one of our forms, you sign an electronic agreement (15 U.S.C. § 7001) that Interlock Industries (Midwest) Inc. may call and text that number about your request and about our products, including with an automatic telephone dialing system or an artificial, prerecorded, or AI-generated voice (47 U.S.C. § 227; 47 CFR § 64.1200(f)(9)). Consent is not a condition of purchase. Because the law places the burden of proving consent on us, we keep a record of each consent: date and time, the form used, the wording shown, the number entered, and your IP address.

Recording. Federal law permits a call to be recorded with the consent of one party to it (18 U.S.C. § 2511(2)(d)); several states require every party's consent, so we announce recording at the start of every recorded call. Outside business hours a call may be answered by an automated voice assistant that identifies itself as automated; see our AI & Automated Processing Disclosure.

You may withdraw consent to texts or calls at any time by replying STOP or by any other reasonable means; see our SMS & Communications Policy.

Wisconsin: Wisconsin is a one-party-consent state; a party to a call may record it without the other party's consent (Wis. Stat. § 968.31(2)(c)). We announce recording anyway. A recording of a telephone conversation is inadmissible in a Wisconsin civil action unless the person recorded was told at the time that the conversation is being recorded and that any evidence thereby obtained may be used in a court of law (Wis. Stat. § 885.365), so every recorded call, including calls answered by our after-hours automated voice assistant, opens with that statement before recording or transcription begins. Recordings and transcripts are stored in our CRM for the period stated in Section 9. The assistant converts speech to text; it does not create or store voice prints, which Wisconsin's breach-notification statute treats as personal information (Wis. Stat. § 134.98). Wisconsin treats a marketing text message as a telephone solicitation (Wis. Stat. § 100.52(1)(i)); we send one only in response to your affirmative request, as described in our SMS & Communications Policy.

5. Cookies, Tracking & Advertising Technologies

We use essential, analytics, and marketing cookies and similar technologies to enhance your experience and support marketing efforts. These technologies may collect information across devices and sessions.

By using this website, you acknowledge and consent to the use of cookies, tracking technologies, and third-party tools as described in this Privacy Policy, subject to your browser settings and applicable consent preferences.

You may manage your cookie preferences through our Cookie Consent Tool available on this website.

We honour Global Privacy Control (GPC) browser signals as a valid request to opt out of the sale or sharing of personal information for targeted advertising in jurisdictions where such recognition is required. Our website does not respond to legacy “Do Not Track” browser signals, for which no industry standard was adopted; we recommend using GPC or our Cookie Consent Tool instead.

Global Privacy Control, stated precisely. When your browser sends a Global Privacy Control (GPC) signal, our consent tool treats it as a request to opt out of the sale or sharing of personal information and of targeted advertising for that browser. We apply it to every visitor whose browser sends it; we do not limit it to states whose law requires it. A GPC signal covers only the browser and device that send it, and it does not stop calls, texts, or email — use STOP, the unsubscribe link, or policies@interlockgroup.com for those.

No U.S. federal law requires a cookie banner, cookie consent, or recognition of GPC. We provide the Cookie Consent Tool and honour GPC because several state privacy laws require them for covered businesses and because the choices we offer must work as described (Federal Trade Commission Act, 15 U.S.C. § 45). Our consent choices are presented with equal prominence: rejecting non-essential cookies takes the same number of clicks as accepting them.

Analytics & Performance

  • We use tools such as Google Analytics to understand website usage and improve performance.

Advertising & Retargeting

We use:

  • Google Ads
  • Meta (Facebook/Instagram) Ads
  • Microsoft Ads

These platforms may:

  • Track interactions across websites
  • Associate behavior with advertising campaigns
  • Deliver personalized or targeted advertising

Depending on your location, these technologies may be subject to your consent preferences.

Third-Party Services & Tracking Technologies

We use trusted third-party services to operate, analyze, and improve our website and marketing efforts. These services may include, but are not limited to:

These third parties may use cookies, pixels, and similar technologies to collect information about your interactions with our website and other websites for analytics and advertising purposes.

Call tracking technologies may associate phone calls with website visits, advertising campaigns, and user sessions to measure marketing performance and attribution.

We do not control and are not responsible for the privacy practices of third-party service providers, which are governed by their respective privacy policies.

Real Works Tools

We may use tools and widgets provided by Real Works Labs to enhance website functionality, improve user experience, and facilitate customer engagement. These tools may collect interaction data such as page activity, clicks, session behavior, device identifiers, and engagement metrics.

Data collected through these tools is processed in accordance with Real Works’ privacy policy and applicable data protection laws.

6. CRM & Data Management

We use Zoho CRM and related systems to store and manage customer and lead data.

Your information may be:

  • Stored securely in CRM systems
  • Used for sales, marketing, and customer service
  • Accessed only by authorized personnel

7. Sharing of Information

We may share your information with:

  • Authorized Interlock dealers, distributors, or installation partners
  • Service providers (CRM, hosting, analytics, communication platforms)
  • Advertising platforms (Google, Meta, Microsoft)
  • Legal or regulatory authorities when required

We do not sell your personal information for monetary compensation. However, certain data sharing for advertising may be considered “sharing,” a “sale,” or “targeted advertising” under applicable laws.

The third parties to which we have disclosed, or may disclose, personal information for advertising and analytics purposes include: Google (Analytics and Ads), Meta (Facebook/Instagram), Microsoft Advertising, Pinterest, The Trade Desk (through our media partner), and Resonate. Information submitted through our website may also be shared with authorized Interlock dealers, distributors, or installation partners for the purpose of responding to inquiries, providing quotes, and fulfilling services — which may also be treated as a “sale” under some state privacy laws.

You may opt out of these disclosures at any time via our Do Not Sell or Share My Personal Information page, our Cookie Consent Tool, or a Global Privacy Control (GPC) browser signal.

8. Cross-Border Data Transfers

Your information may be processed and stored in Canada, the United States, or other jurisdictions where our service providers operate.

By using our services, you consent to such transfers.

9. Data Retention

We retain your personal information only as long as necessary for business and legal purposes, including:

Lead and customer data: up to 36 months
Call recordings: up to 24 months
Analytics data: based on platform retention settings

10. Your Privacy Rights

Depending on your location — including Connecticut, New Hampshire, Minnesota, Rhode Island, Oregon, California, and Canada — you may have the right to:

  • Confirm whether we process your personal information, and access it
  • Request correction or deletion of your personal information
  • Obtain a portable copy of your personal information
  • Opt out of the sale of personal information, targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects
  • Question the result of profiling, obtain information about the reasons for it, and request human review or re-evaluation, where provided by your state’s law
  • Obtain a list of the third parties (or categories of third parties) to which we have disclosed personal information, where provided by your state’s law
  • Withdraw consent where processing is based on consent
  • Appeal a decision we make about your request — if your appeal is denied, we will provide information on how to contact your Attorney General or privacy regulator

We honour Global Privacy Control (GPC) browser signals as an opt-out of the sale or sharing of personal information for targeted advertising where required by law.

To exercise your rights, contact us at policies@interlockgroup.com or submit a Data Subject Access Request.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are used only to send the messages you agreed to and are disclosed only to the service providers that deliver them.

Applicability of California law. The California Consumer Privacy Act applies to a business only if it exceeds one of three thresholds: annual gross revenue above $26,625,000 (the figure in effect since January 1, 2025); buying, selling, or sharing the personal information of 100,000 or more California consumers or households in a year; or deriving half or more of its revenue from selling or sharing personal information (Cal. Civ. Code § 1798.140(d)). We review these thresholds every year. In any year in which Interlock Industries (Midwest) Inc. does not meet them, the California rights described in this policy and in our California Notice at Collection are offered voluntarily, and we honour them as written.

No federal statute grants the access, deletion, portability, or opt-out rights listed above; they come from state law, and each state's law applies only to its own residents.

Wisconsin residents: Wisconsin has no comprehensive consumer privacy law as of 2026. The Wisconsin Data Privacy Act (2025 Assembly Bill 172 and Senate Bill 166) failed to pass on March 23, 2026 at the close of the session, and no Wisconsin statute gives you a right of access, correction, deletion, portability or opt-out, or requires us to honour Global Privacy Control signals. We extend the rights listed above to Wisconsin residents voluntarily. Two Wisconsin laws do apply to your information. The data-breach statute (Wis. Stat. § 134.98) requires us to notify you within 45 days if your name together with a Social Security, driver's license or financial-account number, or biometric data such as a voice print, is acquired without authorization; see Section 14. The fraudulent-representations statute (Wis. Stat. § 100.18) prohibits untrue, deceptive or misleading statements, including statements about how we handle your information. Complaints may be made to the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP), Consumer Protection Bureau, 1-800-422-7128, https://datcp.wi.gov.

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect and use
  • Request deletion of your personal information
  • Opt out of the “sale” or “sharing” of personal information
  • Limit use of sensitive personal information

We may share information with advertising partners for cross-context behavioral advertising, which may be considered “sharing” under California law.

You can exercise your rights via:

12. Canadian Privacy Rights

We comply with applicable Canadian privacy laws, including PIPEDA.

You may have the right to:

  • Access your personal information
  • Request corrections
  • Withdraw consent

13. Legal Basis for Processing

We process personal information based on:

  • Your consent
  • Contractual necessity
  • Legitimate business interests
  • Legal obligations

14. Data Security

We use industry-standard safeguards including encryption, access controls, and secure data storage practices to protect your information.

While we implement reasonable safeguards, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

Wisconsin: If personal information of a Wisconsin resident that we hold is acquired by a person without authorization, we notify that resident within a reasonable time not exceeding 45 days after we learn of the acquisition (Wis. Stat. § 134.98(3)(a)). "Personal information" under that statute means your name together with an unencrypted Social Security number, driver's license or state ID number, financial account number with its access code, DNA profile or unique biometric data, including a voice print. Notice is given by mail or by a method we have previously used to communicate with you; on your written request we identify the personal information that was acquired (§ 134.98(3)(c)). If 1,000 or more people are affected we also notify the nationwide consumer reporting agencies (§ 134.98(2)(br)). Notice is not required where the acquisition creates no material risk of identity theft or fraud (§ 134.98(3)(cm)). The statute reaches us as an out-of-state entity holding Wisconsin residents' information (§ 134.98(2)(b)). Our web forms do not ask for Social Security or financial account numbers; financing applications go directly to the lender. Name, phone, email and address alone are not personal information under § 134.98, but we protect them the same way.

15. Automated Decision-Making

We do not use automated decision-making processes that produce legal or similarly significant effects without human involvement.

Where automated processing or profiling is used to support a decision about you, you may — where provided by applicable law — question the result, obtain information about the reasons for it, and request that the personal data used be reviewed, corrected, or re-evaluated with human involvement. See our AI & Automated Processing Disclosure for details.

16. AI & Data Usage

We do not use your personal information to train artificial intelligence models for external use, and we do not use or sell your personal data to train large language models.

Limited data may be used internally for operational purposes only (for example, quality assurance of AI-assisted tools). Our service providers are not permitted to use your personal information to train their own models except as disclosed in this policy and our AI & Automated Processing Disclosure.

17. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

18. Children’s Privacy

Our services are not directed to children. We do not knowingly collect personal information from anyone under the age of 16, and we do not sell the personal data of, or engage in targeted advertising to, any consumer we know to be a minor.

The federal Children's Online Privacy Protection Act (15 U.S.C. §§ 6501–6506; 16 CFR Part 312) applies to online services directed to children under 13, or that knowingly collect personal information from them. This website is not directed to children. We do not ask for age or date of birth, and we do not knowingly collect personal information from anyone under 13. If you believe a child under 13 has submitted information to us, email policies@interlockgroup.com and we will delete it.

19. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

20. Contact Information

If you have questions about this Privacy Policy, please contact:

Related Legal Policies

These policies work together to govern your use of our website, services, communications, and data practices.

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