Legal
AI & Automated Processing Disclosure
July 2, 2026 · Last Updated: September 10, 2026
TL;DR
We may use AI-assisted tools (chat assistants, lead routing, content and analytics tools) to operate our site and respond to inquiries. This page explains where and how, what data is involved, and your choices. We keep a human in the loop for decisions that materially affect you, and we don't sell your data to train third-party models beyond what our Privacy Policy allows.
1. Where We Use AI
We use AI and automation for:
- Answering the phone outside business hours. An automated voice assistant answers calls we cannot take live. It says at the start that it is automated, asks about your roofing needs, takes your name, number, address, and message, creates a record in our customer system, and can schedule a callback. It does not quote prices, make sales decisions, or take payment. A person reviews every record it creates the next business day.
- Routing inquiries, drafting and checking content, analytics, and security.
The assistant answers inbound calls only; it does not place calls. Under the Telephone Consumer Protection Act and the FCC's ruling of February 8, 2024 (FCC 24-17), an AI-generated voice is an "artificial voice," so a business may not make an outbound call with it without the called person's prior express consent — written consent if the call includes marketing (47 CFR § 64.1200(a)). Our outbound calls are made by people.
The assistant does not create a voiceprint, identify you by voice, or build a biometric profile. Calls it answers are recorded and transcribed per our SMS & Communications Policy. Say "agent" at any time for a human callback.
Wisconsin: After business hours, calls to our Wisconsin numbers may be answered by an automated voice assistant. It introduces itself as an automated assistant, announces that the call is recorded and transcribed and that any information obtained may be used in a court of law (Wis. Stat. § 885.365), takes your details and creates a record in our CRM for a person to follow up. No Wisconsin statute requires a business to disclose a chatbot or automated agent; 2025 Assembly Bill 965, which would have regulated companion chatbots, failed to pass on March 23, 2026, and 2023 Wisconsin Act 123 requires AI disclaimers in political communications only. We make the disclosure anyway, and we do not represent the assistant as a human employee (Wis. Stat. § 100.18). We do not use the assistant, or any prerecorded or artificial voice, for outbound sales calls to Wisconsin numbers without your prior written agreement (Wis. Stat. § 100.52(4)(a)1; Wis. Admin. Code ATCP 127.83(2)(b)). The assistant converts speech to text; it does not create or store voice prints (see Wis. Stat. § 134.98).
2. Data Used
AI tools may process information you provide (inquiry details, contact information) and site-usage data, per our Privacy Policy. We use reputable providers under contract and do not permit them to use your personal information to train their own models except as disclosed or permitted by law.
3. Human Oversight
Estimates, contracts, and decisions that materially affect you are made or reviewed by people, not solely by automated means. You can request human assistance at any time via 1-866-733-5811.
4. Accuracy
AI-generated content may contain errors and is provided for general information only; it does not constitute professional or binding advice. Binding terms come only from a written agreement with an authorized installer.
5. Your Choices & Rights
You can decline chat or automated tools and contact us directly. Where applicable law provides rights regarding automated decision-making or profiling (for example, CPRA, PIPEDA, or GDPR-style regimes), you may exercise them via the Data Subject Access Request process or policies@interlockgroup.com.
No federal law requires us to tell you when you are speaking with an AI, but we do: the automated phone assistant identifies itself at the start of every call, and any chat assistant on this site is labelled as automated. Presenting an AI as a human would be a deceptive practice under Section 5 of the FTC Act (15 U.S.C. § 45). You can reach a person at any time by saying "agent" on a call or by phoning 1-866-733-5811 during business hours. If you tell the assistant not to call or text you, we treat that as a revocation of consent (47 CFR § 64.1200(a)(10)).
Wisconsin: You may ask for a person at any time: say "representative" to the automated assistant or call during business hours. Wisconsin is a one-party-consent state (Wis. Stat. § 968.31(2)(c)), so your consent is not legally required for us to record, but you may decline; tell us and we continue without recording or offer another channel. Wisconsin has no statute governing automated decision-making or profiling in consumer transactions as of 2026; the rights described above are offered to Wisconsin residents voluntarily.
6. AI Crawling of Our Site
Our stance on AI systems reading, citing, and training on our public content is expressed in our robots.txt and Terms of Service; rights in our images and media remain governed by the Image & Media Licensing Policy.